CRM for Car Dealers Switzerland

Car Dealer CRM
Switzerland

A large share of inquiries goes unused. Swivex as a CRM for car dealers prioritises leads automatically, takes over the entire customer communication and turns contacts into long-term customer relationships.

AI Agent included Cardossier integrated AutoScout24 & Accounting Multilingual DE / FR / IT
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CRM for Car Dealers Switzerland – Lead Management overview
Car dealers working with Swivex
Auto Rontal AG
Simon Automobile AG
AC Luzern
Car Trade24
Egeland Automobile
Auto Stadelmann AG
Autoleu
Expert Car Broker
K Auto
Autokug
Electric Only
Autowelt Tom
HOG
Seamlessly integrated with
AutoScout24
Cardossier
Bexio
Abacus
Autolina
Outlook
Gmail
Google Ads
Google Merchant Center
0+Dealershipstrust Swivex
0+Vehiclesactively managed
0hTime savedper week & salesperson
0%Satisfactionof our customers

What is a car dealer CRM?

A car dealer CRM (Customer Relationship Management) is specialised software that centrally manages all customer relationships and sales processes for a vehicle dealer: from first contact through test drives and negotiations to contract signing and long-term customer retention.

In practice, many Swiss car dealers still operate without a professional CRM: customer enquiries are scattered across email, phone and various portals. Who was interested in which vehicle and when is often stored only in the salesperson's head. This means lost leads and missed repeat purchases.

A modern car dealer CRM like Swivex goes beyond basic contact management: native AutoScout24 integration, direct Bexio/Abacus connection, AI-powered lead scoring and real-time analytics. Every customer touchpoint is automatically captured, prioritised and assigned to the right salesperson.

What is a car dealer CRM?

Why do Swiss car dealers need a specialised CRM?

International CRMs like Salesforce or HubSpot don't know AutoScout24 or Bexio. They offer no native vehicle management, no lead scoring for the car trade and no Swiss accounting integration. For car dealers in Switzerland, this means workarounds, third-party plugins and manual processes instead of end-to-end automation.

Swivex was built as a car dealer CRM for the Swiss market: 100% Swiss Hosted, nDSG-compliant, multilingual (DE, FR, IT, EN) and with all the integrations Swiss vehicle dealers need daily. From vehicle intake to repeat purchase: one system, one contact, one country.

Why do Swiss car dealers need a specialised CRM?
With Swivex

Dealer CRM: with and without Swivex

Three pain points that hit every Swiss dealer without a CRM. With Swivex they become measurably reduced.

Inquiries become dead files

Mail inbox full, AutoScout24 inquiries forgotten, notes on Post-its. What's not in the system doesn't exist. A new salesperson has to start from zero.

70%
Inquiry lossin the first month without a CRM

Repeat customers forgotten, cross-selling impossible

A buyer from three years ago calls. No one knows what they drive, which model might interest them, when their lease ends. The repeat buyer becomes a first contact.

60%
Loyal customers lostgo to the competition for repeat purchases

Salespeople work in parallel, not together

Salesperson A works on a lead that salesperson B already contacted yesterday. Duplicate work, bad customer experience, embarrassing for the dealership.

35%
Duplicate contactsuncoordinated lead contacts
Lost inquiries, forgotten loyal customers and uncoordinated salespeople cost Swiss dealerships an average of CHF 216,000 per year, not in hours, but in deals not closed.
Operations

Car Dealer CRM for your operations

Vehicles, customers and finances in one place. Swivex brings all operational processes of your car dealership into one platform, so your team searches less and gets more done.

VehicleDays listedStatus
BMW 320d12 d.Active
Audi A4 Avant34 d.Review
VW Golf GTI6 d.Active
Mercedes C20051 d.Critical
Inventory

Vehicle Management

Your entire inventory in one place: list, publish, monitor idle time and costs.

Learn more
MK
Marco Keller
Customer since 2021
Vehicles purchased 3
Last interaction 2 days ago
Lease expiring in 5 months
CRM

Customer Management

Customer data, purchase history, and interactions centrally organized, from first contact to repeat purchase.

Learn more
Margin · BMW 320d +13.2%
CHF 4'200
PurchaseCHF 31'900
SaleCHF 36'100
Accounting

Finance & Invoicing

Create invoices, track vehicle costs, and automatically sync everything with your accounting system.

Learn more
Sales Ranking Feb 2026
1 L. Ferretti
5 Sales
2 M. Weber
3 Sales
3 S. Brunner
2 Sales
Reporting

Analytics

Sales figures, inquiry metrics, and vehicle performance in real time. Decisions based on data, not gut feeling.

Learn more
Sales

Car Dealer CRM for your sales

Every vehicle visible online, every enquiry with the right salesperson, and AI that tells your team what to focus on. Swivex makes your sales measurably better.

Lead Scoring
M. Keller 92 HOT
L. Brunner 67 WARM
T. Fischer 34 COLD
AI

AI Agent

Evaluates inquiries, drafts emails, forecasts deals, and analyzes your inventory. AI that makes your sales team stronger.

Learn more
New Inquiry
M. Keller · AutoScout24
New
Test drive confirmed
L. Brunner · Website
Confirmed
Quote created
T. Fischer · Phone
Sent
Inquiries

Lead Management

Capture, structure, and assign inquiries automatically. No lead gets lost.

Learn more
BMW 320d xDrive Available
CHF 34'900
2021 · 45'200 km · Diesel
127 views · 3 inquiries today
Request test drive
Sales

Digital Showroom

Vehicles automatically on your website, always up-to-date, visible on Google, and ready for online advertising.

Learn more
„Swivex has massively improved our sales process. Leads arrive better prepared, we create offers including add-ons in just a few clicks and the contract is only one click away. We haven't seen a solution like this from any other provider in Switzerland.“
BR
Car Trade24
AutoScout24 Integration · Digital Sales Process
„We invest heavily in AI and digitalisation. Swivex fits perfectly: enquiries are answered automatically, leads are prioritised and offers are created in seconds. It saves us time every day and we sell measurably more.“
KN
AUTOKUG
AI-Powered Sales · Process Automation
Car Dealer CRM: try it now

More customers.
Less chaos.

Free demo: we show you our car dealer CRM live with your own data. No technical knowledge required, no obligation.

No setup fee Personal onboarding Swiss support GDPR & nDSG compliant
Book a free demo View Pricing
Average time saved
12h / week
less manual effort
per salesperson
+38%More inquiry conversion
100%Swiss Hosting
ROI Calculator

What Swivex brings
to your car dealership as a CRM.

Move the slider and see how your results change, based on average values from our customers.

3
115+

Only 3 more cars per yearat CHF 30,000 avg. sale price × 6% margin = CHF 1,800 / car

Book a free demo
Estimated added value / yearCHF 129'600

What Swiss dealers typically achieve with Swivex:

36 hTime saved / week
+18New inquiries / month
−18 d.Less idle time
CHF 360Savings / vehicle

Average values from Swivex customer data. Results may vary by dealership.

Data Protection & Security

Your car dealer CRM with Swiss hosting

In the car trade, you work with sensitive customer data every day. A car dealer CRM must meet the highest data protection standards. Swivex is 100% Swiss Hosted and nDSG-compliant.

GDPR & nDSG compliant

Swivex meets the European General Data Protection Regulation (GDPR) and the new Swiss Data Protection Act (nDSG). Fully and verifiably.

100% Swiss Hosted

All data is stored and processed exclusively on Swiss infrastructure. No data leaves Switzerland. Guaranteed.

AES-256 & TLS 1.3

Your data is encrypted at rest with AES-256 and protected in transit with TLS 1.3, the current industry standard.

99.9% availability

Redundant systems, automatic backups and proactive monitoring keep Swivex reliably running. Around the clock, every day.

CRM comparison

Dealer CRM compared: Swivex and the alternatives

When evaluating a dealer CRM, you usually have three options: an established legacy DMS with everything on board, but with an outdated interface and slow updates; a generic cloud CRM (Salesforce, HubSpot, monday) for software sales that doesn't know test drives, lease cycles or AutoScout24; or the improvised solution of Excel, Outlook and notepads. Swivex brings the industry logic on day one: the modern DMS that goes far beyond a pure CRM, fully hosted in Switzerland.

Swivex

Legacy DMS

Generic CRM

Excel + Tools

Vehicle management
Manuell
AutoScout24 integration
Variabel
Drittanbieter
Manuell
Bexio / Abacus connection
Variabel
Drittanbieter
Manuell
Digital showroom
Selten
Lead scoring (AI)
Selten
AI automation
Selten
Teilweise
Data location
Variabel
EU/US
Lokal
Data protection
DSGVO
DSGVO
Setup & onboarding
Tage
Wochen
Berater nötig
Sofort
Vehicle management
Swivex
Legacy DMS
Generic CRM
Excel + ToolsManuell
AutoScout24 integration
Swivex
Legacy DMSVariabel
Generic CRMDrittanbieter
Excel + ToolsManuell
Bexio / Abacus connection
Swivex
Legacy DMSVariabel
Generic CRMDrittanbieter
Excel + ToolsManuell
Digital showroom
Swivex
Legacy DMSSelten
Generic CRM
Excel + Tools
Lead scoring (AI)
Swivex
Legacy DMSSelten
Generic CRM
Excel + Tools
AI automation
Swivex
Legacy DMSSelten
Generic CRMTeilweise
Excel + Tools
Data location
Swivex
Legacy DMSVariabel
Generic CRMEU/US
Excel + ToolsLokal
Data protection
Swivex
Legacy DMSDSGVO
Generic CRMDSGVO
Excel + Tools
Setup & onboarding
SwivexTage
Legacy DMSWochen
Generic CRMBerater nötig
Excel + ToolsSofort

When is Swivex the right choice?

Swivex does not fit everyone. Pure brand dealers with OEM ties often have a prescribed CRM. Micro dealers with five sales per month can still get by with Excel and Outlook. Swivex is built for Swiss dealerships that receive more than 50 inquiries per month, employ several salespeople and want to nurture loyal customer relationships over years: from a single dealer with two salespeople to a multi-brand group.

AutoScout24 integration: CRM and vehicle portal connected

With Swivex, your AutoScout24 listings are managed directly from the CRM. Publish vehicles, update photos, adjust prices: all in real time and without manual copying between systems. Every change in the CRM is automatically synced to AutoScout24.

The decisive advantage for car dealers: incoming AutoScout24 enquiries land directly in the CRM, are automatically assigned to the right salesperson and linked to the vehicle record. AI agents evaluate purchase probability, suggest replies and ensure no lead goes unanswered.

Lead detail view in the Swivex dealership software – inquiry with all details, no lead gets lost

Accounting in the CRM: Bexio and Abacus integrated

With Swivex, you connect your car dealer CRM directly to Bexio or Abacus. Invoices, vehicle costs and payment receipts are automatically synchronised, without manual double entry. Every sale flows directly into your accounting.

For Swiss car dealers, this means: real-time overview of margins per vehicle, automatic cost tracking and accounting that is always up to date. If you already work with Bexio or Abacus, Swivex saves you time immediately in daily operations.

Profitability and margin per vehicle in the Swivex dealership software – automatic sync with Bexio and Abacus
FAQ

Frequently asked questions about car dealer CRM

Everything you need to know about CRM software for car dealers in Switzerland.

A car dealer CRM is software that centrally manages all customer relationships and sales processes of your car business: customer data, enquiries, vehicle interests, offers, contract signings and after-sales communication. Instead of spreading information across Excel, email and separate portals, you have everything in one platform. Swivex enhances the classic CRM with AI-powered lead scoring, automated follow-ups and native vehicle management.
Generic CRMs like Salesforce or HubSpot offer no native vehicle management, no AutoScout24 integration and no Swiss accounting connection (Bexio/Abacus). A specialised car dealer CRM like Swivex connects customer data directly with vehicle inventories, listings and invoices, without workarounds or third-party plugins.
Yes. Swivex offers native integration with AutoScout24: vehicles are published automatically, changes synced in real time and incoming enquiries captured directly in the CRM and assigned to the right salesperson. Autolina and other portals are connected via automatic synchronisation.
In just a few days. We handle the onboarding completely: import of your customer data and vehicle inventory, system setup, team training. You don't need any technical knowledge. We guide you from the first step.
Yes, 100%. All customer data is hosted exclusively in Switzerland. Swivex meets both the EU GDPR and the Swiss Data Protection Act (nDSG), which has been in force since September 2023. Sensitive data such as ID copies and financing documents are protected by AES-256 encryption.
Yes. Swivex offers direct synchronisation with Bexio and Abacus. Invoices, vehicle costs and payment receipts are transferred automatically. No manual double entry, accurate margins per vehicle in real time.
Swivex is suitable for car dealers of any size, from independent dealers with 10 vehicles to dealer groups with multiple locations and hundreds of vehicles. The platform scales with your business and adapts to your processes.